The Real Cost of Slow Websites: How Speed Affects Conversion

Time is Money

In the digital age, patience is nonexistent. Studies show that 53% of mobile users leave a site that takes longer than 3 seconds to load.

The Stats Don't Lie

• Walmart found that for every 1 second of improvement in load time, they experienced up to a 2% increase in conversions.
• BBC lost an additional 10% of users for every additional second their site took to load.

How to Speed Up Your Site

Here are three quick wins you can implement today:

1. Optimize Images: Use modern formats like WebP and lazy loading.
2. Minify CSS & JS: Remove unused code and whitespace.
3. Use a CDN: Serve content from servers closer to your users.

My Approach

For every project I build, I aim for a Lighthouse score of 90+. It's not just about bragging rights; it's about delivering a superior user experience that drives revenue.